Derek Sivers of CDbaby has a great website with marketing advice for bands. This site is worth reading...
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Yes you DO sound like something or someone.
Thousands of musicians describe themselves as sounding "Totally unique. There is nothing like this music you have ever heard!" Then when you put on the CD, it's straight-up pop/rock/blues. Instant disappointment.
When asked, many musicians think it's fine to say, "We don't sound like anyone." Or when asked what kind of music they play, say, "You can't describe it. Just check it out."
That's just lazy, inconsiderate, and stupid.
What if a business out in New Jersey somewhere said, "We can't describe what our store does. Just check it out!" Would you get in your car and spend a Saturday driving out to Route 17 to check it out? No!
You have to convince people! Grab their curiosity. Describe what you actually do, in an interesting way!
Make the wheels in their head turn. Make them taste it, hear it, see it, want it.
Be accurate, and don't disappoint. Read that twice: (1) - Be accurate. (2) - Don't disappoint.
This is a creative writing exercise. You can do it. It's important. It will make the right people stop and listen to your music.
link
While you are in the mood, check out his other site www.musicthoughts.com for some more inspiration.
Comments
Re: Marketing Your Music
CD Baby is a great tool for any musician. I have 2 Disks listed with them. Derek Sivers articals and emails are some of the most profound i've read on the music buisness. Even if you don't want online distribution I suggest any musician to check out his site.
http://SoulMovementMusic.com
http://myspace.com/soulmovement
http://LukeBass.com