Seth Godin on the Music Industry Again

duncan's picture

Sure there are a lot of posts about Seth Godin on this site, but I really like his writing.

Seth has just posted a transcript of a talk he did about the music industry. It's full of good insight and good advice.



link

Comments

nytmare's picture

Re: Seth Godin on the Music Industry Again

These have been good reads when posted.
Just thinking out loud here ...

I suppose to get that kind of interest and involvement from your audience you should get your music out there as much as possible no matter the sacrifice. Should we be creating entire albums and just giving them away as free downloads? Give away our physical CD's for free? Yes we incur significant cost to create the music and put it on a medium but according to this we should be making that money up in other more personable "experience" laiden things we can provide people. Maybe you give away an entire download of an LP but give an option to buy a special remix disc, or accapellas to make their own songs, or special artwork on the tangible CD, etc.

At the same time, the whole notion of being part of a "tribe" and chosing to be part of a "movement" is something I think people do when they decide to support a musician by buying a CD or attending a show. I guess my question/comment is ... there is probably some percieved value in a CD / download or cover charge that people have to purchase as opposed to what they would get for free. Like the people "chose" to join the tribe as opposed to a big tent with a sign above that says "any fucking person welcome in this tribe - we're trying to throw a huge net and take anything that we catch". You look at that and say "man, why would I want to join that one?"

delnieve's picture

Re: Seth Godin on the Music Industry Again

Kevin Kelly looks into the idea of building support in 1,000 True Fans:
http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php