http://www.worcestercanaldistrict.com
Since I am an out of towner in this city and a new resident I am not familiar with people around here. But I just received an email from Sean Mahoney who went to WPI and now is starting this website. With the amount of chatter in the last week about the CD, I thought I would share:
www.WorcesterCanalDistrict.com
I am sure a couple others may have received this email to because he is looking for people to promote the site, I sent him an email back and sent him the link to the post we had 56 thoughts about the CD
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Oh man, That dude said the salty dog sounds like a good time....What?
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Yeah it seems to make the canal district to be something it is not...The CD at this point is a bit rough....Not as HIP as they want to make it be...
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I am glad this website is there though. It's another website that looks like it's not ready for the public but this is the kind of thing I have been ranting about for the last 6 months. If there were also websites like this for Shrewsbury St, for Downtown, for North Main, for Highland St then we would be getting somewhere. You might think what the Canal District is doing is premature or whatever but what has happened there over the past year is kind of crazy and like nothing I have seen since I have been living here. Mainly which is a core of people that all agree that something is a very good idea and working together to achieve that idea instead of all thinking their own individual ideas are better than everyone elses and working alone or in a small small group which seems to be the norm in Worcester.
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I don't take back anything I said above except the fact that I wonder whether the people that did this website talked to the Canal District task force at all.
I am also going to admit that sometimes my enthusiasm for all things Worcester sometimes translates into a naive positivity which is embarrassing.
In short I think this website is shit and I hope it fails before it even really gets publicized so someone can come along and do it better.
If the task force is behind this you people should be ashamed of yourselves.
The Canal District really actually is awesome but not in a way where you have to lie about it or try to make it into something it isn't. Anyone who talks about it without talking about the grit and the character of it is doing just that.
People need to stop pretending that Worcester is something other than Worcester. Jesus, there's really nothing wrong with the damn city except everyone's attitude towards it.
The worst marketing in the world is marketing that lies. If you are going to say that a neighborhood is hip and metropolitan when people show up there it better be.
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He wrote me back and stated this:
"Hi Crystal,
Thanks for your reply so fast.
I haven't contacted anyone else about this site, as it's only a week old. We are currently trying to get the website all complete, and we have some events that we're running at local CD bars that will end up giving us a lot of content to post.
I took a look at that post, and have read through it before as well. Seems like some people are dead on, but it would be great for the city and local businesses if the canal was created again.
We have some contacts in the bars of the CD, and that is where our promotions will really lie."
So yeah they are working with someone, but the website does not speak The Canal District, it speaks something it is not and I would be pissed if I drove from an area to go to the CD for the night and saw the reality of the area versus the websites protraying of what it is.
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"Grit" = dirt and "character" = "defunct mill buldings". Why advertise those things?
I don't see what you hate about the site. Maybe I missed a link or something, but it seems to be pretty innocuous. A list of bars/restaurants, a schedule of events, a few ads, etc. It seems like pretty standard stuff to me.
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I think the reasons I like Worcester is because it is "rough" and "raw", the same reason I love my concrete floors in the loft. I love my view being a big smoke stack in the building next to us.
So I think if someone who is truly creative could come up with the website with input from others that shows the true Worcester. The websites "pics" show the same type of Glamour that the Fremont Lofts website does (they are off Cambridge Street not Salisbury) Worcester is a "jeans" city not a "Chic" city. I think the right person could put out something that shows Worcester as it is and still draw people to the area.
To bad I am not a web designer...I knew I missed my calling.
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I think the "Real Worcester" site once complete will have the "soul" of Worcester.
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All this talk about area makes me realize the C.D. needs a hip consignment store and Crystal and I need to be business partners.
I'll have to check the rent down there.
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If you are willing to slum it on the wrong side of Kelley Sq I bet you rent is pretty cheap.
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This is exactly it. There IS a market out there for this type of thing whether our own see it or not. There is a romanticism with post industrial America that the city needs to tap into as one of our natural resources. The key is not to sweep this part of Worcester under the carpet it's to hold it up high and celebrate it.
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I know you people have good intentions, but you can't turn a sow's ear into a silk purse overnight. "Nostalgia" ain't gonna cut it in Worcester. Concrete improvements in the local economy are the only real answer. But, as is par for the course in the Worm, the improvements that are needed are hard to do (probably impossible in the current MA economy), boring to look at/talk about, and complex to understand and implement. Which means they don't fit on bumper stickers or lend themselves to pretty oratory. So they won't happen (not with the same power structure that got us here still in power, at least) for a long, long time. For the time being, the wisest course of action is to let the area grow/die on it's own merit.
We've tried the "shortcut" route too many times in the past to think that it'll work now.
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I just see this website and I think "How boring, unoriginal and Vanilla"
Those types of people that are pictured are not any type of person I would befriend. It looks like every other city that is tied up in consumerism and "it" status.
Boring!!!!
Not everything has to be trendy and for "regular" people
Punky!!!! Lets do it!!!! Oh how fun that would be...
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Worcester has turned the phrase "regular people" on its head for decades. :)
Passion is inversely proportional to the amount of real information available.
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I checked craigslist and found nothing...hmm
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We just have to do a drive by and take the numbers off all the For Sale/for Rent signs
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Hey, remember last week when I said "the C.D. needs a hip consignment store". I was getting off 290 at the bottom of Grafton St. today and what do I see...
A closer look...
Seems like some had the same thought.
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Is that the same one as on Lincoln Street?
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Also, I don't see why there can't be two stores selling the same kind of things. I think you could bump it up a bit with coffee and books and what not but having two of the same would only make the neighborhood better. Like Thayer (sp?) St in Providence.
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I am not crazy about the location..The building is visually not pleasing. But I think we need a cool, hip consignment shop...this one caters to middle america
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This sign just went up. I'm sure they will work on the building when they move in. Kyle and I have been toying with the cafe/store/internet thing for a while, but I don't see me getting a business loan a year after buying a house and I only know 2 people that have faith and me and money. So that plan is on the back burner. I really wish the Buffalo Exchange was a franchise.
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The Buffalo Exchange is a franchise out west...The one in San Diego and Denver are both Franchises, some are owned some are franchises.... It is much harder to open a franchise than it is to open your own business, and being a woman will help with the small business loan thing because we are still considered a minority :)
Neil and I want to open a Dunny/Street Ware?Graffiti-street art place, I say the 4 of us go in together on a place that we can share :)
I think we should buy unit 101 in my condo building....it is a mixed use building, it was developed in an industrial area...hummmmm
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The B.E. only offers franchises to employees. Since there are none in there area, There no chance I can work for them. Seems like a silly practice...Wouldn't you want your business to spread?
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Yeah a lot of franchises have silly practices...I almost worked at BE in Denver, I turned it down to work at Independent Records because I was lamn, but 99% of my clothes came from there when I was 20-23 :)
I would want nothing more than french fries from In-and-Out Burgers...But will not move franchise across the states unless they can promise the same quality of food..
I have friends in Denver you could go stay with for a month and work there :)
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There is nothing wrong with that website. It has opinions, very much like this one. He says that the Salty Dog might be an "awkwardly good time." To each their own, right? The Canal District will grow into it's own, either a profitable haven for these poor college kids that got sucked into coming here or it will simply fail. Fuck this talk of "soul" and shit...it's about real estate, wasted and overlooked old mills that someone got savy about. If it helps Worcester cement itself as something other than Boston's white trash sister to the west to people who may potentially move here...then so be it. I just don't get this argument.
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Let's also understand that the C.D website has to skew towards a different demographic...a demo that may not fully appreciate the headiness of Worcesterite.com i.e. college chicks. :)
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The argument is that marketing does not have to be lying and marketing that does is the worst marketing around and does damage more than helps. Good marketing, really good marketing takes what you have and convinces people that they want it. That seems to be the issue with our city as a whole. I am in the minority that seems to believe that the biggest problem with Worcester is our collective attitude towards it, but as I said I am in a minority. If you are going to hype something you need to make sure that when people take you up on your hype there is some truth to it to back it up. Like I said there is a market for post industrial America out there. Have you been to Williamsburg in Brooklyn? I had been hearing about it for a few years and when my band played down there last year I could not believe how much of an unsightly shithole it was, but it's one of the most in demand urban neighborhoods in our country right now.
Now I am not for a second trying to compare Worcester and Brooklyn but what I am saying is that most of Worcester doesn't understand what people like me find appealing about inner city urban living so they can't even visualize how it should be marketed. I would absolutely LOVE to live in the Canal District as is along with a dense population of people who take pride in the neighborhood and get out and do things like pull up weeds in the sidewalks and pick up trash.
The trying to turn Worcester is what bothers me. That is problem gentrification. We are so far gone as a city that we can't even see what makes Worcester awesome anymore and many of us would just like to burn it down and start over. What makes the city an anomaly and heart of what drives it to be better than it is, is the few people that see that.
There are about six neighborhoods right now that do not need a major overhaul, just some fine tuning and they would really be great for a segment of our population. The city, it's citizen's and it's investors need to be very careful right now how they proceed because the next few steps could be the difference between taking steps forward and backward.
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Williamsburg is great because of what it is...But you can park your car on 6th and bedford without having to worry much because a bunch of art kids are not going to harm anything. I for one know that the urban core with the right mix of people can draw in a crowd, the website is targeting the wrong people, it makes the CD to be glamourous, it is not...
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Exactly. So you draw in all these people who go back to where they came from and talk up how shitty Worcester is therefore doing more damage and taking steps backwards. This is why I hope that website dies a quick death. It is a good site and it looks good, but it is completely going towards the wrong demographic.
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I hate to keep touting the Mayo Group but this to me is marketing done right:
www.bancroftcommons.com
There aren't any grandiose claims at all. Just a very concise description of what you are going to get if you choose to live here and why you should. No lying, no hyperbole, no exaggerations, just a good description presented in a very nice package. This isn't the Ritz that you are moving into and Mayo does not try and present it that way and the result is they can't finish these apartments fast enough.
This is a developer that has figured out how to get mid 20's-early 30's folks to live in urban Worcester. Everyone else should take notes.
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"Good marketing, really good marketing takes what you have and convinces people that they want it."
I hate to say it Gabe, but really good marketing is taking a product that people don't want
and makes them feel as though they want to be part of it---that they can't live without it.
If the city continues to market itself as a blue collar, good ol' boy little town out of a bad Springsteen song-- the city will never move forward.
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"Like I said there is a market for post industrial America out there. Have you been to Williamsburg in Brooklyn? I had been hearing about it for a few years and when my band played down there last year I could not believe how much of an unsightly shithole it was, but it's one of the most in demand urban neighborhoods in our country right now."
I know you are not really comparing the two---Brooklyn is a hop, skip and jump to Manhattan. It's chic and hip, with a 4am last call with the largest and most influential city on the east coast just 30 mins away....Big difference--culturally and financially. Unfortunately, Worcester is an hour outside of Boston without a comparable public transportation to get there.
Brooklyn is great, had some good times there, but Worcester is no Brooklyn. Worcester is an undeveloped Providence. And that is not a slam...it's just economically and geographically much more similar.
How come the Providence Place mall works so well in RI but it seems that it would eventually crumble in Worcester?
I think it would be great if Worcester had that "chic" appeal...nifty thift shops, record stores, cool bars...oh wait we had all that and it went nowhere. There wasn't a demand for it....it only caters to a certain demo. Broaden the appeal, find solid revenue streams, and someday that poor guy who bought one of those lofts in CD may see some of his return on his investment.
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So we agree then great.
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The consignment shop is opening today.